“شهم” is one of the leading brands under the umbrella of “Hala Al Jazeera Industrial Company,” launched in 2018 with a clear vision to offer authentic traditional sweets. Since then, the company has risen to prominence in the sweets and baked goods industry, building on a rich heritage that reflects local culture and time-honored traditions.
“شهم” focuses on offering a diverse range of food products, primarily traditional sweets like kleicha and maamoul, alongside other products such as biscuits and cakes, all crafted with a modern touch to suit the tastes of new generations. The brand is committed to delivering high-quality products at affordable prices, making it the ideal choice for families and individuals seeking both quality and flavor.
In addition to product innovation, “شهم” is continuously expanding by providing multiple distribution channels, including both traditional stores and online platforms. The aim is to make its products easily accessible through e-commerce websites such as “halaljazera.sa,” offering a convenient and seamless shopping experience for customers.
The secret to “شهم‘s” success lies in its attention to the smallest details, from selecting the highest quality ingredients to using advanced manufacturing techniques that ensure products remain fresh and safe at all times. The brand is dedicated to adhering to the highest standards of quality and hygiene while offering rich flavors that cater to different tastes, all while preserving the traditional identity of its products.
“شهم” also relies on an innovative marketing strategy that focuses on building strong relationships with customers through loyalty programs and special offers. As part of its growth, “شهم” offers business opportunities through a franchise system, allowing entrepreneurs to benefit from the brand’s strength and the reputation it has built over the years.
This way, “شهم” remains one of the most prominent brands representing the authentic spirit of Hala Al Jazeera Industrial Company and continues to achieve success through its commitment to quality, innovation, and delivering products that satisfy all segments of society.